What to Include in a White-Label Video Editing Agreement

A white-label partnership runs on trust, but trust works best when it's written down. A short, clear agreement protects your client relationships, sets expectations on both sides and prevents the awkward conversations that come from assumptions.

This isn't legal advice, and you should have a lawyer review anything you sign. But these are the points every agency should cover with a white-label video editing partner.

1. Confidentiality

Your partner will see unreleased campaigns, product launches and sometimes private footage. The agreement should say that:

• Client footage, briefs and deliverables are confidential
• They won't be shared with third parties except people working on the project
• Files are stored securely and deleted or returned when asked
• Confidentiality continues after the partnership ends

2. No contact with your clients

This is the heart of white-label. Spell it out:

• The partner will not contact, pitch or work directly with your clients
• If one of your clients approaches them, they'll refer them back to you
• This applies during the partnership and for an agreed period after it

Without this clause, you're trusting goodwill alone with your most valuable asset.

3. No branding and no public portfolio use

• No watermarks, credits or provider names in videos or file names
• Your clients' work isn't shown in the partner's portfolio, website or social media without your written permission

Some partners ask to show selected work. That's reasonable if you and your client agree, but it should be your decision.

4. Ownership of the work

Agree who owns the finished videos and when. A common arrangement is that you (or your client) own the final deliverables once they're paid for in full. Also clarify:

• Project files and templates: are they included, or only final exports?
• Responsibility for licences: music, stock footage and fonts the partner adds
• Your responsibility to have the rights to footage and assets you send

5. Scope and volume

Write down what's included in the monthly fee:

• Number of videos per month, by type (short-form, long-form, ads)
• Maximum length or complexity per type
• What happens with unused videos: do they roll over?
• How extra videos are priced in a busy month

A clear scope prevents "is this included?" disagreements.

6. Turnaround times

Agree realistic turnaround for each format, and when the clock starts. Usually it starts when the partner has everything needed: footage, brief and assets. Note what happens around holidays and how urgent requests are handled.

7. Revisions

Define how many revision rounds are included and what counts as a revision. A tweak to timing or captions is a revision. A completely new direction after approval of the brief is usually a new video. Agree how feedback is given, ideally with timestamps and one point of contact.

8. Quality standards

You can't fully define "good", but you can define the basics: following the account brief, correct spelling, correct brand assets, correct export sizes and consistent audio. Agree what happens if a delivery doesn't meet the brief, such as a free fix within a set time.

9. Payment terms

• Monthly fee and billing date
• Payment method and currency
• What happens if payment is late
• Whether work pauses on unpaid invoices

10. Cancellation and notice

Agree how either side can end the partnership, the notice period and what happens to work in progress and files at the end. A fair notice period gives both sides time to plan.

11. Communication and points of contact

Name the main contacts, the channel (email, Slack, project tool), the hours they're available and expected response times. This sounds minor, but it's the clause that most affects daily life.

Start with a trial

Before you sign a longer agreement, run a paid trial on real footage. It tests the partner's quality and communication, and it shows them your standards. We offer a $60 trial edit with a money-back guarantee if it doesn't match your brief after one revision. Our white-label editing page explains how our own partnerships are set up, and our terms cover ownership and confidentiality.